The Feed

News, behind‑the‑scenes, hot takes on the industry, gear reviews, and things we love.

Stop Using AI for Brand and Entertainment Content

Want backlash? Controversy? Artificial Intelligence is a tool. It is not your designer, editor, artist, creative, writer or director.

It's Time to Stop Worrying About Video Length and Focus on Story

Over the last many years, we've become obsessed with the length of videos particularly keeping videos under two-minutes so that people will watch it. It's not the length that stops people from watching, it's because the story isn't compelling enough to keep people interested.

Building the Mediapop Website with Sveltekit

We built the new Mediapop website from scratch using Sveltekit, GSAP, and other technologies to get away from website builders like Wordpress, Webflow, and Squarespace.

Hello World

This is a test post and I think it may have worked.

Fibonacci, The Golden Ratio, Video & Film

Influences in the way we shoot our productions range from directors we admire and movies we cherish to, surprisingly, math. This post explores how mathematical principles like the Fibonacci sequence and Golden Ratio help us shoot visually captivating frames that resonate instinctively with viewers.