Pro-Colorist

Color science to a beautiful frame.

The Mediapop Way of Pro-Colorist

We’ve always been fascinated by how color can influence mood and storytelling. There was this one project where we just couldn't nail the atmosphere we wanted. Then we collaborated with a pro-colorist, and it was like someone flipped a switch. The scenes came alive in ways we hadn't imagined. That's when we knew—we couldn't go back to not having that expertise on board.

Our Pro-Colorist Process

Over the years, we've delved deep into the science of color. We're not just tweaking hues; we're mastering standards like ACES and Rec.709 to ensure consistency across cinemas, broadcast, and streaming platforms. Using DaVinci Resolve and Colourlab Pro, we employ tools like Colorspace management, Basic Grade adjustments, Lens Lab effects, Print Lab emulations, Halation, Grain, and Final Look enhancements. We stay ahead of trends, understanding the looks that define cultures and eras. Whether it's HDR, SDR, or DCI-P3 color spaces, we tailor our grading to suit the project's needs. Our goal is to enhance the narrative through color, making each frame not just a picture but an emotion.

Wrapping Up

Color grading isn't just a step in the process; it's an art form that adds depth and nuance to storytelling. By immersing ourselves in the latest techniques and technologies, we ensure that every project doesn't just look good—it resonates on a deeper level.

Watch the Reel

About Us

Mediapop Films is a Calgary-based powerhouse video & film production, music, and post-production company.

Founded by Ryan Northcott in 2011, we bring stories to life with fresh, dynamic content across music videos, commercials, social content, and films.

Contact

General Email:
media (at) mediapop.ca

Ryan Northcott:
ryan (at) mediapop.ca

Mailing Address

Mediapop Films
123-1811 4th St. S.W.
Calgary, Alberta, Canada
T2S 1W2

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