Post-Production background

Post-Production

From editing and color grading to sound design and final polish, we turn raw footage into a finished project that shines. Whether it's refining the smallest details or crafting the big picture, we handle it all with precision and care.

The Mediapop Way of Post-Production

If there's one stage in filmmaking where the puzzle pieces truly come together, it's post-production. We've had projects where the raw footage looked decent, but once we dove into editing, adding sound design, and tweaking the visuals, it transformed into something extraordinary. It's like alchemy—turning ordinary elements into gold.

Our Post-Production Process

Our post-production process is where storytelling takes center stage. We start by diving into the edit with a keen focus on narrative and emotional impact—it's not just about cutting scenes together; it's about crafting an engaging story that resonates. We pride ourselves on the "Mediapop style," which prioritizes authenticity and connection. When it comes to color, we're color scientists at heart. Using DaVinci Resolve and Colourlab Pro, we delve into advanced color grading techniques. We're fluent in ACES and Rec.709 workflows, ensuring that our projects meet cinema, broadcast, and streaming standards. From HDR to SDR, DCI-P3 to Rec.2020, we make sure the visuals are calibrated for any screen. Audio isn't an afterthought for us; it's half the experience. In our calibrated suite, we use ProTools to craft immersive soundscapes. With the iZotope suite and FabFilter plugins, we mix and master dialogue and vocals to perfection. Whether it's subtle ambient noise or a powerful score, we ensure the audio elevates the visual storytelling.

Wrapping Up

Post-production is more than just a phase—it's the heartbeat of the project. It's where good becomes great and great becomes unforgettable. We pour our expertise and passion into every frame and every note, making sure the final product isn't just seen but felt.

Watch the Reel

About Us

Mediapop Films is a Calgary-based powerhouse video & film production, music, and post-production company.

Founded by Ryan Northcott in 2011, we bring stories to life with fresh, dynamic content across music videos, commercials, social content, and films.

Contact

General Email:
media (at) mediapop.ca

Ryan Northcott:
ryan (at) mediapop.ca

Mailing Address

Mediapop Films
123-1811 4th St. S.W.
Calgary, Alberta, Canada
T2S 1W2

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