Hateboy

Production and Post-Production on Mak London's Track "Hateboy"

Pre-ProductionProductionPost-ProductionColor

About the Project

The "Hateboy" music video project was an exciting endeavor where we captured the song’s vibrant and catchy vibe through dynamic visuals and lively storytelling. Our aim was to reflect the upbeat energy of the track in every frame.

Credits

Production Company: Mediapop

Producers: Ryan Northcott Mak London

Director: Ryan Northcott

Artist: Mak London

DOP: Paola Contreras Ryan Northcott

Editor: Ryan Northcott

Colorist: Ryan Northcott

Location: Moore Studio, Calgary, Alberta

The Deets

Creating the "Hateboy" video was all about embracing fun and energy. We utilized bold colors, rapid editing, and energetic choreography to match the song's infectious pop feel. The production was a creative playground, filled with innovative ideas to keep the visuals as engaging as the music.

The Wrap

In post-production, we brought all the elements together, enhancing the video's vibrant aesthetic with meticulous color grading and seamless editing. The editing team worked to maintain the video’s high energy, using quick cuts and dynamic transitions. The final touches in sound design and effects ensured that the visual experience was as polished and lively as the song itself.

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