Hateboy
Production and Post-Production on Mak London's Track "Hateboy"
Director Ryan Northcott
Producers Ryan Northcott, Mak London
Company Mediapop
Artist Mak London
DOP Paola Contreras, Ryan Northcott
Editor Ryan Northcott
Colorist Ryan Northcott
Location Moore Studio, Calgary, Alberta
Creating the "Hateboy" video was all about embracing fun and energy. We utilized bold colors, rapid editing, and energetic choreography to match the song's infectious pop feel. The production was a creative playground, filled with innovative ideas to keep the visuals as engaging as the music.
In post-production, we brought all the elements together, enhancing the video's vibrant aesthetic with meticulous color grading and seamless editing. The editing team worked to maintain the video’s high energy, using quick cuts and dynamic transitions. The final touches in sound design and effects ensured that the visual experience was as polished and lively as the song itself.