Don't Start Now with Perla
A music video to help drag performers across Canada during the early days of the pandemic
Director Ryan Northcott
Producers Ryan Northcott, PERLA
Company Mediapop
Artist PERLA & Dua Lipa
DOP Ryan Northcott
Editor Ryan Northcott
Colorist Ryan Northcott
Location Twisted, Calgary, Alberta
Director Ryan Northcott and the Mediapop crew were dedicated to showcasing PERLA's talent and the raw emotions they poured into their performance. With creative camera angles, strategic lighting, and a keen eye for detail, the team worked to translate the live experience into a compelling visual narrative. The goal was to make viewers feel as though they were right there in the room, experiencing the joy, passion, and power of PERLA's performance firsthand.
In post-production, the team carefully selected the most impactful moments from PERLA's performance, weaving them together to create a cohesive and engaging story. The editing process was a labor of love, with each cut, transition, and effect thoughtfully chosen to enhance the emotional impact of the video. The result is a video that not only showcases PERLA's incredible talent but also captures the joy and excitement of the entire experience, making it a true celebration of the transformative power of art.