Don't Start Now with Perla

A music video to help drag performers across Canada during the early days of the pandemic

Pre-ProductionProductionPost-ProductionColor

About the Project

When Mediapop teamed up with PERLA to stream her music video live on Elevate YVR's "LoveStream," we knew we were in for something special. PERLA, a phenomenal Drag performer, took centre stage with their mesmerizing renditions of Dua Lipa's "Don't Start Now" and "Levitate."

Credits

Production Company: Mediapop

Producers: Ryan Northcott PERLA

Director: Ryan Northcott

Artist: PERLA & Dua Lipa

DOP: Ryan Northcott

Editor: Ryan Northcott

Colorist: Ryan Northcott

Location: Twisted, Calgary, Alberta

The Deets

Director Ryan Northcott and the Mediapop crew were dedicated to showcasing PERLA's talent and the raw emotions they poured into their performance. With creative camera angles, strategic lighting, and a keen eye for detail, the team worked to translate the live experience into a compelling visual narrative. The goal was to make viewers feel as though they were right there in the room, experiencing the joy, passion, and power of PERLA's performance firsthand.

The Wrap

In post-production, the team carefully selected the most impactful moments from PERLA's performance, weaving them together to create a cohesive and engaging story. The editing process was a labor of love, with each cut, transition, and effect thoughtfully chosen to enhance the emotional impact of the video. The result is a video that not only showcases PERLA's incredible talent but also captures the joy and excitement of the entire experience, making it a true celebration of the transformative power of art.

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