East Village Container Experience

A surround sound video experience to discover what East Village has to offer

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About the Project

Our team produced, directed, and edited this multimedia installation that showcases the vibrant pulse of East Village through an immersive audiovisual journey. Housed within a custom container space along Riverwalk, the experience combines our crafted cinematography with sophisticated post-production sound design to transport viewers into the heart of this dynamic neighborhood.

Credits

Client: CMLC
Brand: East Village
Production Company: Mediapop Films
Producers: Ryan Northcott CMLC
Director: Ryan Northcott
DOP: Ryan Northcott
Editor: Ryan Northcott
Colorist: Ryan Northcott
Location: East Village, Calgary
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The Deets

Our production team captured East Village's essence through a combination of carefully composed cinematography and dynamic camera movements. We employed a mix of techniques including: Steadicam sequences following everyday life in the streets, aerial cinematography revealing the neighborhood's architectural landscape, and intimate handheld moments capturing authentic community interactions.

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The Wrap

The project's distinguishing feature is our advanced post-production sound design. Working with a multi-channel surround sound system, our audio team created a three-dimensional sonic landscape that envelops viewers. Each audio element was individually recorded, mixed, and spatially positioned to create an authentic acoustic atmosphere. Ambient neighborhood sounds were carefully layered to create depth, while directional audio cues follow visual movement across screens. Custom sound design enhances transitional moments, and the strategic use of silence and sound dynamics guides attention. By combining our production expertise with innovative post-production techniques, we created an installation that offers an authentic and immersive window into East Village life. The project represents our commitment to pushing creative boundaries while serving the community through engaging storytelling.

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About Us

Mediapop Films is a Calgary-based powerhouse video & film production, music, and post-production company.

Founded by Ryan Northcott in 2011, we bring stories to life with fresh, dynamic content across music videos, commercials, social content, and films.

Contact

General Email:
media (at) mediapop.ca

Ryan Northcott:
ryan (at) mediapop.ca

Mailing Address

Mediapop Films
123-1811 4th St. S.W.
Calgary, Alberta, Canada
T2S 1W2

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