East Village Container Experience

A surround sound video experience to discover what East Village has to offer

Director Ryan Northcott
Producers Ryan Northcott, CMLC
Company Mediapop Films
Client CMLC
Brand East Village
DOP Ryan Northcott
Editor Ryan Northcott
Colorist Ryan Northcott
Location East Village, Calgary
Our production team captured East Village's essence through a combination of carefully composed cinematography and dynamic camera movements. We employed a mix of techniques including: Steadicam sequences following everyday life in the streets, aerial cinematography revealing the neighborhood's architectural landscape, and intimate handheld moments capturing authentic community interactions.
The project's distinguishing feature is our advanced post-production sound design. Working with a multi-channel surround sound system, our audio team created a three-dimensional sonic landscape that envelops viewers. Each audio element was individually recorded, mixed, and spatially positioned to create an authentic acoustic atmosphere. Ambient neighborhood sounds were carefully layered to create depth, while directional audio cues follow visual movement across screens. Custom sound design enhances transitional moments, and the strategic use of silence and sound dynamics guides attention. By combining our production expertise with innovative post-production techniques, we created an installation that offers an authentic and immersive window into East Village life. The project represents our commitment to pushing creative boundaries while serving the community through engaging storytelling.